Built to Last
A 6-week intensive to learn everything you need to know about taxes and bookkeeping to start your business right.
Have you ever wondered why you know exactly how to land a client and post the perfect reel, yet you have no idea if the $1,000 that just hit your account is actually yours to spend on the matching set you’ve had sitting in your cart? You built the offer, found the clients, and started making real money. Yet no one taught you when you need an LLC, where that money is supposed to go, what to save for taxes, or what you’re even supposed to be tracking.
Built to Last is where entrepreneurship meets actual financial literacy, giving you the tools to run a business you understand from the inside out, so the Tuesday 10am Pilates class and the freedom you started this for are actually yours to keep. It’s a new way of running your business.
A client Venmos you $1,000. Now what?
Is all of it yours to spend? Does it need its own bank account, separate from the one you use for Target? How much has to sit there for taxes? Do you even need an LLC yet? Nobody taught you any of this, so you have been figuring it out as you go, one Google search at a time.
That works, until it does not. Until your business money and your personal money have been mixed together for a year, you have not saved a single dollar for taxes, and you are paying someone hundreds of dollars to untangle a year of Venmo and Cash App transactions before your return can even be filed.
The easiest time to fix this is right now, while you only have a handful of clients and a handful of transactions to sort through, not two years and twenty clients from now.
And you do not have to do this forever, either. You can pass your taxes and bookkeeping off when you are ready, but until then you can learn how to do it yourself. Outsourcing your finances should not mean outsourcing your understanding of them. You are learning this so you can delegate without being blind to what is happening in your own business.
WHAT BUILT TO LAST ACTUALLY IS
Built to Last is a 6-week program for women building online businesses who want to set up the money side of their business correctly from the start.
You do not need to become an accountant. You just need to understand your own business well enough to feel like the CEO you keep calling yourself in your Instagram bio.
Maybe numbers are not your thing. That is fine, you did not start this business because you had a burning desire to learn tax law. Nobody ever sat you down and explained any of this in normal person language. That is what the next six weeks are for. Built to Last was created specifically for online businesses and service providers.
THE CURRICULUM
Six weeks.
Built around an online business you run from your laptop.
01 — Legally Set Up Right
The real difference between running things under your own name, forming an LLC, and the next step up, and which one actually fits your business right now. You’ll know exactly when it’s time to file, and exactly what changes when you do.
02 — Build Your Bookkeeping System
How to open and use a business bank account before your first dollar ever lands, so your books stay clean from day one. Plus a simple system for tracking income and expenses you’ll actually keep up with.
03 — Tax Write-Offs Without the Guesswork
What actually counts as a deductible business expense per the IRS versus something you’re just hoping counts. Your laptop, your home office, your subscriptions, your travel, explained in plain language.
04 — Taxes, Simplified
What self-employment tax actually is and what it means for your paycheck. How much to set aside as the money comes in, and your quarterly deadlines mapped out so a payment never catches you off guard.
05 — Read Your Own Business Numbers
The three numbers every business owner should know every month: revenue, expenses, profit. How to read them without feeling lost, so you can hold your own with a bookkeeper or accountant.
06 — Pay Yourself From Your Business
How to actually pay yourself out of the business, what an owner’s draw is, and your next step for when it’s time to move from sole prop to LLC, or LLC to S-corp, as your business grows.
BY THE END OF SIX WEEKS
Here’s what you’ll have in place, so you can actually enjoy the money you’re making
Know exactly when you need to file for an LLC.
A business bank account, separate from your personal one, actually set up.
A bookkeeping rhythm that feels doable.
Know the 3 numbers every business owner should track monthly.
Know exactly what to set aside for taxes, so April doesn’t wreck you.
Know how to pay yourself, instead of just leaving it all sitting in the business account out of fear.
A clear next step for moving from sole prop to LLC, or LLC to S-corp.
THE OFFER
What’s included, so there are zero surprises
You get
6 weekly training sessions, built for online, content-based businesses
Lifetime access to every replay
A write-off checklist you can reference every tax season
Your quarterly tax deadlines mapped out
The 3 essentials guide for a business just getting started
You won’t need
An accountant, before you’re ready for one
Hours spent on IRS.gov or conflicting blog posts at midnight
A business or accounting degree
Clients or revenue already in place before you begin
A course built for a corporate business instead of yours
YOUR TEACHER
Hi, I’m Missy
I help new business owners build businesses they actually understand, in language that doesn’t sound like a textbook.
I’ve spent years elbow deep in other people’s numbers, and I kept having the same conversation over and over, usually over an iced coffee: smart, capable women who knew their craft inside and out, who could write a caption that stopped the scroll, and had never once been shown what’s happening behind the business itself.
Not because they’re careless. Because nobody ever taught them, and it’s not exactly something people bring up at brunch.
That’s why Built to Last exists. This is where you learn to actually talk business, not just run one, so you can hand it off someday without handing off the responsibility that comes with it.
QUESTIONS
Things you might ask before you enroll.
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Yes, actually especially you. It’s a lot easier to set up your business bank account, bookkeeping, and entity structure before money starts moving than to untangle it after the fact, once you’re too busy celebrating clients to deal with it.
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Yes. Most of the women I work with would say the same thing about themselves, usually right before they say “I’m just not a math person” while running an entire business. This is built for you, not around you already having a finance background.
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Not even close. Messy is normal, we’ve all got a Notes app titled “taxes??” somewhere. We start wherever your bookkeeping actually is right now, not where you wish it was.
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No. But you’ll understand what they’re doing for you well enough to ask the right questions instead of just smiling, nodding, and hoping it’s right.
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The masterclass is the overview. This is where we actually set up your LLC timing, your bank account, your bookkeeping system, and your tax plan together, live, over six weeks, with your real numbers.